Texas Brisket Rub

Low & Slow Never Tasted This Good

Born for the pit and built for the plate, Holy Smoke's Texas Brisket Rub is a bold, smoky blend that transforms a raw brisket into a bark-crusted masterpiece. Whether you're running a 12-hour smoke or throwing ribeyes on a hot grill, this rub delivers that deep, peppery Texas flavor with just the right kick of jalapeño heat.

What's Inside

• Smoked Dead Sea salt — coarse-ground for maximum bark formation
• Coarse black pepper — the backbone of any true Texas rub
• Minced jalapeño — a slow-building heat that doesn't overpower
• Garlic — rounds out the flavor and caramelizes beautifully on the grill

How to Use It

Apply generously to your brisket at least 1 hour before cooking — overnight is even better. Works equally well on steaks, chops, ribs, and smoked chicken thighs for grilling and roasting.